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ARK the most accessible way to buy books in Norway with 117 stores across the country, the online store ARK.NO and reading app ARK e-book. ARK has 1,000 employees and an annual turnover of approximately MNOK 1,100.

CHALLENGE

The world's largest e-commerce company, Amazon, will eventually sell Norwegian books and e-books. In addition, online companies like Apple and Google are positioning themselves in Norway. ARK wants to meet the digital revolution that is taking place in the book business and win the battle for the Norwegian book customers.

 

 

SOLUTION

Pearl has delivered an SAP Hybris e-commerce solution to ARK with associated logistics.
SAP Multi-Channel SAP CRM contain comprehensive campaign and budgeting functionalities where campaign execution and monitoring are executed in all channels (e-mail, sms, Web, Mobile, Apps and Facebook). SAP Hybris e-commerce: Here are all online processes for both mobile and web that call on business logic; CRM and ECC (dynamic pricing, promotions, specific-customer-oriented content etc.). 

This includes "click and collect " where goods in-store can be reserved online and collected at the store within an hour. Pearl Consulting is a strategic partner and advisor for ARK. We have the daily responsibility for SAP Basis operation and application management.

 

Customer´s benefits

The customer has increased its turnover by more than 30% and has taken a large market share in a challenging market with increased internationalization. ARK has a leading solution and is considered a beacon in its industry sector.

Customer´s story

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